Medical device regulatory expert, writer and marketer
Intended for medtech companies and organisations to
- prevent costly, time-consuming regulatory confusion
- improve the designing of engaging stakeholder texts
- make it easier to stand out through value and benefit
Have you noticed any of the following symptoms?
Higher blood pressure when trying to keep up with the requirements, guidances and interpretations of the medical device regulation (MDR).
Shortness of breath as you strive to produce technical documents at the level required by the notified bodies and authorities to approve the sale of your devices.
Discomfort while attempting to write a captivating text to your stakeholder.
Difficulties seeing clearly how you stand out from your competitors or how you could look interesting to your target audience.
If even one sounded familiar, keep on reading.
I hear you.
I’ve worked for medical device manufacturers and as an independent expert for a total of eight years.
I know the expectations and challenges of the environment where professionals like you and your team work hard every day.
Sometimes, when trying to reach the end of your to-do list or meet your deadlines in time, you may feel like you could use an extra pair of hands without increasing the headcount.
And not just anybody’s hands but
a professional’s
who
understands the industry’s regulatory requirements
can create texts that work for your purpose
gets business
(in addition to keeping you up to date and delivering what’s promised when promised).
Examples of my blog posts
What benefits would I bring to you?
As a regulatory expert
I’d help you to understand what a legislation such as the MDR means to you. We’d prepare for the regulatory red tape developing on the horizon as well. By doing so, we make patient and user safety better, your market entry faster and your business risks lower.
As a writer
I’d translate the technical information into clearer and more interesting messages for the target audience. This would help you to reach essential supportive pillars needed in your operations and make your reliability and credibility stronger.
As a marketer
I’d round off your technical solution’s sales pitches with the value and benefit intended for your target group. This would improve your visibility and pull your target audience to you.
Don’t take just my word for it.
A few quotes from my clients’ feedback:
”In addition to regulatory competence, Tiina’s experience, marketing skills and language skills made an impact.”
– Niko Vuorenoja, CEO, Pensi Rescue Oy
”With Tiina’s help we got a clear picture of the MDR requirements.”
– Susanna Vaismaa, Quality Manager, Frescon Oy
”The project was handled efficiently and we were happy with the end result.”
– Pasi Pulkkinen, CEO, RamonEdge Oy
Hi, I’m Tiina Tyni
I help medtech companies and organisations with regulations, writing and marketing, so they can efficiently develop and commercialise solutions which improve health and care.
MY STORY
I started my own company Tmi Tiina Tyni in 2020, after I had worked for five years for medical device manufacturers as a regulatory affairs manager.
During those five years I became familiar with:
EU and US medical device legislation (MDD, MDR, 21 CFR 800-), guidances (e.g. Meddev, MDCG) and standards (e.g. ISO 14971, ISO 13485)
Writing technical documentation (e.g. clinical evaluation, risk management), CE-mark and 510(k) submissions and stakeholder communication
Regulatory strategies, portfolio strategies, commercialisation and marketing claims
Cooperation with notified bodies, authorities, customers and other stakeholders
Medical device types from the highest to lowest risk class
I learned for example how manufacturers should navigate the regulatory red tape, while strengthening patient and user safety, and how documents, submissions and other texts should be structured so that their target group would react to them as intended.
FROM 2020 ONWARD
In my own company I’ve continued and deepened working on the same matters.
I’m specialised in helping companies and organisations transfer to the new medical device regulation (EU) 2017/745, also known as the MDR.
I took MDR seriously as soon as it was published in 2017. I’m keeping an eye on new supporting MDCG guidances and standards coming out, following news announcements and industry discussions, as well as taking trainings, so that I can help my clients with the latest info.
There are many opportunities embedded in the MDR. However, the MDR is also causing a lot of extra work for many companies and organisations. It’s important to me that I can use my expertise to help them handle the new regulatory red tape and protect patient and user safety.
SO THAT YOU WOULDN’T THINK I MADE THIS UP
”Tiina has a strong MDR expertise and competence. Tiina can explain even complex matters clearly.
Tiina was also able to create and update needed parts independently by using the existing information. This showed to us as significant cost and time savings for example in technical documentation and instructions for use updates, because Tiina could produce complete solutions on her own, which we then went over together.
In addition to regulatory competence, Tiina’s experience, marketing skills and language skills made an impact. The competence really isn’t limited to just MDR regulatory, but rather she has an understanding of many topics.
I look forward to continuing our cooperation for example when mapping out new market areas”
– Niko Vuorenoja, CEO, Pensi Rescue Oy
”When preparing to transfer our devices to medical device regulation (MDR), we wanted to get a better understanding of the new requirements and evaluate the need to update documents.
With Tiina’s help we got a clear picture of the MDR requirements and we did the Eudamed registrations. We also drafted risk management and technical file updates. In addition, Tiina helped us to solve quality and regulatory issues that came up.
Because of Tiina’s background, we expected her to have a professional way of working. The project was taken care of efficiently and flexibly.”
– Susanna Vaismaa, Quality Manager, Frescon Oy
”With Tiina’s help we were able to create a user-friendly instructions for use, which took for example safety and recycling requirements clearly into account. We can use the instructions in many ways in our product’s marketing, for example in the sales package and on the website.
Because of Tiina’s background, we were expecting her to have a precise and punctual way of working. The project was handled efficiently and we were happy with the end result.”
– Pasi Pulkkinen, CEO, RamonEdge Oy
5 SPECIAL FACTS ABOUT ME
1
Health care organisation background
My first real job was with a health care non-governmental organisation – Finnish Diabetes Association.
As the managing director’s right hand, I learned to make important documents presentable.
As one of the people translating the association’s diabetes materials, I contributed to the international breakthrough of Finnish diabetes prevention and care.
2
B2C and B2B tech writer
I worked for a total of 10 years in Nokia and Microsoft.
As English copywriter, I turned the technical information of mobile apps into such a form in English that it met the strict brand guidelines and made the smart phone use easy for ordinary consumers.
As technical writer, I made sure that cybersecurity specialists had available the documents, content and communication channels they needed. Diving into information security architecture stretched my technical comfort zone so much that absorbing anything technical since then hasn’t made my head spin.
3
Familiar with scientific style
Through my Master of Arts degree and higher level studies in marketing, I understand the scientific way of thinking, researching and writing.
It’s helpful when I’m for example working on medical device clinical evaluations.
I know how to use different databases, analyse scientific texts and create clear, well-grounded texts for the readers.
4
Medical device and practice knowledge
During seven years in medtech, I’ve become familiar with many different devices: from the highest risk class implants to lowest risk class patient support devices.
At the same time, I’ve got to know clinical practices relevant for the devices.
I’m able to take them in through risk management and the state of the art.
5
Digital skills
Digitalisation is not only the future of medtech, but also a way to help companies and organisations stand out and draw attention to them.
I know for example how to put together a website, use visual content tools and write blog posts. For instance, I’ve designed and coded websites (like the one you’re looking at now).
Maybe I could help you too if you’re investing in digital solutions.
OTHER
I live with my family in Nokia, Finland.
When my laptop lid is closed, you can find me in jogging paths, dreaming of making a comeback as a footballer, or taking photos of my home town to my @ihastuttavanokia Instagram account.
INTERESTED?
How can I get ahold of Tiina?
Tiina Tyni’s services
Regulatory
Specialised in MDR 2017/745
Regulatory strategy
Technical documentation
ISO 14971 risk management
Clinical evaluation
Post-market surveillance
Instructions for use and other labelling
UDI and Eudamed
Working with notified bodies
Support for distributors and importers
Incident handling
Developing ISO 13485 quality management system
Due diligence checks
Writing and marketing
Technical documents
Technical files
Website content
Blog posts
Marketing strategy
Analyses (e.g. brand, trends)
Marketing and sales plans
Content strategy
Newsletters
White papers
Case studies
Developing company’s tone of voice
I’d be happy to work with you both on single assignments and in long-term partnerships.
I provide both high-level consultation and practical hands-on working. You decide which one you want.
I can start from scratch, or work on what you have.
I live and work in Nokia, Finland, but most of the people I work with are based elsewhere in Finland and abroad.
INTERESTED?
How can I get ahold of Tiina?
Blog posts in English
Guest blog – How regulatory professionals can keep up to date with growing regulatory complexity
Here’s why medical device manufacturers and healthcare professionals should come together more
Do you know these 5 MDR lessons learned?
How To Get Your Business Off The Ground – 6 Lessons From My First Year As An Entrepreneur
Easy Ways To Have Better EU MDR Conversations with You Customers
Improve your EU MDR readiness in 2021 with these 5 still relevant EU MDR webinars from 2020
Medtech and Circular Economy Have More in Common Than You Think (And Why You Should Give a Damn)
Warning: Don’t Forget These EU MDR Details
Regulatory management in health tech: 5 ways it makes your business smarter
